User Experience Design Strategist

Senior User Experience Designer | Enterprise Solutions Experienced UX strategist with 12+ years of success designing intuitive, scalable, and user-centered solutions across diverse industries—including banking, financial services, and insurance (BFSI). Proven ability to lead end-to-end UX processes, blending research-driven insights with Agile collaboration to elevate usability and operational efficiency in complex enterprise environments.

Expert in qualitative user research, transforming intricate workflows into seamless digital experiences, and building scalable design systems for high-security, compliance-heavy ecosystems. Known for guiding cross-functional teams, harmonizing stakeholder goals, and embedding measurable UX metrics for continuous improvement.

Industry expertise spans finance, insurance, technology, and enterprise applications—ensuring versatility across business landscapes. Proficient in modern design tools, Azure DevOps, and UX methodologies tailored for regulated environments.

Continuously evolving with emerging trends—including AI-powered innovations—to advance human-centered design and deliver strategic value.

Key Skills

Over the years, I have mastered the art of transforming intricate user interaction processes into streamlined, efficient experiences. This involves presenting complex data through simplified visual designs, making information more accessible and engaging for users. My approach prioritizes both usability and business efficiency, driving user satisfaction and achieving desired outcomes. 

Professional Experience

Certifications

  • Certified Usability Analyst (HFI CUA)

  • Certified SAFe 6 Scrum Master (SSM SAFe6)

  • Generative AI for UX Design

UX & Design Standards

  • Human-Centered Design Processes - ISO 13407

  • Section 508 Accessibility Compliance

  • ADA/WCAG Accessibility Standards

  • Development & Process Expertise

SDLC Phases

  • Agile Methodologies & Scrum Practices

  • Azure DevOps Team Collaboration

  • BPMN Techniques (Linear, Swim Lane)

Teamwork & Communication

  • Agile Team Collaboration

  • Cross-Functional Team Leadership

  • Presentation & Communication Skills

Skills and Strengths

Discovery & Research

  • Requirements Gathering

  • User Interview Sessions

  • Research Methods & Practices

  • Case Study Development

Strategy & Ideation

  • Storyboarding & Storytelling

  • Persona Development

  • Information Architecture

  • Workflow Analysis

  • Process Flow Design

Design Systems & Execution

  • Wireframing, Prototyping, and Mockups

  • Interface Design

  • Design Systems Development & Governance

  • Design Methods & Practices

  • Accessibility Standards (ADA, WCAG, Section 508)

Evaluation & Optimization

  • Heuristic Evaluation

  • User Testing

Collaboration & Enablement

  • Team Collaboration

  • Cross-Functional Communication

  • Tool Training & UX Coaching

Tools and Techniques

AI-Powered & Emerging Tools

  • Figma AI – First Draft

  • GenAI – UX Magic AI

  • Proven ability to adapt to new tools, techniques, trends, and best practices

Modern Design & Prototyping Platforms

  • Figma

  • Adobe XD

  • Axure RP

Strategy, Collaboration & Workshop Tools

  • Miro – for journey mapping, remote workshops, and team brainstorming

Agile Delivery & Product Workflow Tools

  • Azure DevOps – sprint tracking, design handoff, backlog grooming

  • Jira – issue tracking, Agile ceremonies, cross-functional planning

  • Confluence – knowledge management, UX documentation

  • Rally – scaled Agile planning and enterprise backlog management

Creative & Graphic Design Tools

  • Adobe Photoshop

  • Adobe Illustrator

  • Adobe InDesign

Web & Interface Design

  • Adobe Dreamweaver

  • HTML/CSS/JavaScript

Legacy UX & Prototyping Tools

  • iRise

  • RoboDemo

  • OmniGraffle

  • SmartDraw

UX Research & Testing Exposure

  • Morae (institutional in-house training)